Conservatism and boldness are the basis of the strategic vision that supports our business development. We evaluate risks, costs, and benefits with caution in our decision-making process, ensuring that changes are safe and consistent with our purposes.

With the same responsibility, we constantly seek innovation, aligning our processes, products, and business models with the most advanced globally in terms of efficiency in our sector. With this concept, we have structured our processing units, located in Itaberaí and Nova Veneza, both in Goiás, in a verticalized manner. By operating in all stages of our production chain, we guarantee operational independence, cost reduction, and total control of the quality of our processes and products. The geographic location also benefits us, both in the acquisition of raw materials and in the distribution of our products.

Another advantage is that the two industries are close to each other, only 70 kilometers apart, optimizing all integration processes. We consider it fundamental to the success of our business to increasingly diversify the portfolio of our SuperFrango and Boua brands, which is why we invest in research and development of new products and launch them every year. Our domestic sales cover all sales channels – small, medium, and large retail and the food service channel.

Regarding the foreign market, our Nova Veneza plant is ready to ship to Japan and South Africa, as well as all countries on the general list and others without specific requirements – since we have quickly obtained all registration establishment with the Federal Inspection Service (SIF). The Itaberaí plant has gained Singapore and Hong Kong in the last year, expanding the number of accreditations.